This market has been led by products people use:
Asset issuance - @pumpdotfun, @dopplerprotocol, @OndoFinance, @DinariGlobal,
Asset liquidity - @coinbase, @RobinhoodApp, @Uniswap , @RaydiumProtocol, @AerodromeFi
Mobile trading - @phantom, @tryfomo, @moonshot
Yield - @ethena_labs, @m0
Lending - @aave, @MorphoLabs, @kamino, @marginfi
Perps - @HyperliquidX, @OstiumLabs, etc.
Neobanks - @Felixpago, @getdolarapp, etc.
Payments - @CoinflowLabs, @circle, @Stablecoin
Prediction markets - @Kalshi, @Polymarket, @Novig
People actually use all of these products – some are abstracted, some front and center – but all of them are driving underlying crypto adoption.
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