Why is it different this time? To be honest, when I first saw another $500,000 campaign, my first reaction was "here we go again." But after digging deeper, it was found @MorphLayer x @Bantr_fun This time the gameplay is really interesting- It's probably the first large-scale experiment I've seen that actually tries to solve the pain point of the industry of "content farming vs. real contributions" 1️⃣ First of all, Morph Many people may not be familiar with this project, but its technical route is actually quite ambitious: Hybrid Design: Optimistic Rollup + ZK Controversy Proof, attempting to balance performance and security Financial strength: In March 2024, it received a $19 million to $20 million seed round led by Dragonfly Capital Current status: The mainnet is operational, with a TVL of approximately $95 million, ranking 58th in L2 The smartest thing about Morph is that it has chosen the differentiated positioning of "consumer finance". At a time when Arbitrum and Optimism were both involved in DeFi, focusing on payment and microtransaction scenarios, they did find a relatively blank market. 2️⃣Bantr is more interesting. It defines itself as an "influence-product usage engine" with the core of quantifying the creator's "Mindshare" ability to translate into actual on-chain behavior. Impact Share formula: Impact Share = Mind Share × Individual Multiplier × Community Multiplier This design is clever: Pure content output can only get basic points You have to use the product yourself to boost your personal multiplier Drive fans to use it to get community multipliers If this model proves to be feasible, we may be witnessing: Web3 marketing has changed from "traffic thinking" to "value thinking" The creator economy has upgraded from "number of fans" to "conversion quality" The growth of the agreement has evolved from "subsidy war" to "ecological co-construction"